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Who is Freda?


I’m a Sagittarius.  I’ve had over 28 jobs in my lifetime.  My first job was bagging groceries for tips at the age of 13.  I’d get up at 5am to beat all the other kids in the neighborhood that had the same hustle. Then there was that one summer that my father opened a hot dog stand. I think we had 10 customers all summer. I was born and raised in West Philadelphia and received my Bachelors of Science in Business Administration from The University of Maryland Eastern Shore. I relocated to the DC area in 2002 and shortly thereafter found myself working at The Loc Shop part time while maintaining my career as an Account Executive with Radio One full time. With very little money saved and against the opinion of my colleagues and some family members,  I left corporate America in 2008 to become a full time hairstylist. I started as a receptionist at Bubbles making less than $10/hr. Once I passed my cosmetology state board exams I eventually left Bubbles to become the full time owner/operator/ stylist at The Loc Shop.


In 2010 I married my favorite guy. The second favorite man in my life showed up in 2012 and in 2017 my husband and I were blessed to welcome another baby boy. I’m grateful that I get to live my dream of entreprenuership each and every day